The client is a mid-sized family business, now running into the 3rd generation. Bunnings, the major hardware self serve retailer in Australia was looking to revitalise the entire category, and tentatively invited our client to pitch. The client was told they were an outside chance, being smaller than their competitors, and with a less well-known brand in the marketplace.
Greg Lowe and Marketing Director Centre were an integral part of our securing the Bunnings distribution for our brand. With their help, we were able to look afresh at what our brand stood for, and relaunch the brand as a category captain. In the process, we have set ourselves up to be able to research literally thousands of end users ongoing, and in doing so position our business to react efficiently to customer needs, as well as now being able to inform them about the benefits of our brand.”