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Marketing Specialists

The success of your business depends on the strength of your offering. Through proven strategies, processes and approaches we will help you better understand your customers and their needs. Then, we will evaluate your existing marketing approach and work with you to tailor a strategy and tactics to drive business objectives.

From product and service offerings, to marketing communications, digital and content strategies, our marketing expertise will help you position your business in the market and hone your competitive advantage. Building customer value, whether in B2B, B2C, small, medium or large organisations, builds resilience to set you, your brands and business on the path to sustainable growth and successful exit.

 

Can you identify with these marketing pain points?

If you can identify with one or more of the top 12 marketing pain points, we will be able to help overcome the barriers standing between you and your business sustainability, growth, or exit.

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No Clear Marketing Strategy

No clear plan. Strategy not aligned to organisational objectives. No voice at the leadership table to drive objectives for sustainable business growth, resilience or longer-term goals for business exit.

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Stagnant Growth

Revenue growth has stalled. Is it brand awareness, demand generation, conversion or something else? Where does sales fit into the marketing process? How do we drive growth?

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Unaccomplished Leader

Senior resources require functional skill development or leadership development. Capabilities don't reflect advances in brand, content, digital marketing, performance media or data-analytics. 

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Poorly Defined Performance Metrics

Unknown KPIs. Cannot understand available data analytics. Random expenditure to achieve objectives. Is any of the marketing campaign effective? Are efficiencies possible to achieve? Does what I spend meet the results I want? What is the right budget to achieve objectives?

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Indiscernible Brand Differentiation

The brand value proposition is unclear. We do not know how consumers make their purchase decision. Need to move customer choice from price to value in a highly competitive sector. Poor brand experience. Inability to grow category value.

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Product-centric
Vs. Customer-centric

The business focus is on products to sell rather than customers to serve. Low customer-orientation to drive value for customers, stakeholders, partners and the business for resilience, long-term value and sustainable growth.

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Who Are Our Customers?

We have a splatter approach though not knowing our most valuable customer segments or priority markets. Need to deliver greater value for existing customers. We do not know how to identify new high-value customer segments.

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Lack of Marketing Process

No clear process for brand awareness, brand health or demand generation. Marketing automation is not generating the number of leads required for the pipeline.  Our leads qualification process reduces conversion effectiveness. Limited cost-management.

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Ineffective Campaigns

Our marketing communications campaigns are not driving brand, customer, sales, revenue or business growth objectives. No frameworks for effectiveness. Neglected MROI analysis. No benchmarking or internal learning loops.

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Does my Agency Perform?

Marketing communications, social media content, digital media, search engine marketing or supplier costs seem high. Performance, deliverables, service costs and contract obligations are not monitored. Our agency or supplier is not delivering value to grow our business.

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No Customer Loyalty

Focus on the wrong levers. Churn not accurately priced. Missed opportunity to create value and leverage NPS. Marketing budgets allocated to customer acquisition and not loyalty o retention programs. Declining customer lifetime value.

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New Business Headaches

No idea of how to turn entrepreneurial vision into customers. The head of the business is spread thin and responsible for functional areas without having functional experience or capabilities. Do we need marketing or sales or something else? 

Are any of these marketing pain points
impacting your business?

If you could identify with any one or more of these marketing pain points, we can help overcome barriers standing between you and achievement of brand, customer, sales, revenue, and profitability objectives. We will work with you to build a consistent, resilient, and sustainable business with growth in your top line through marketing building blocks focused on your team while building and executing a fruitful and decisive marketing strategy.
 
   - Identification of unique capabilities and a disruptive value proposition
 
   - Segmentation analysis for high revenue return and increased profitability
 
   - Customer experience, loyalty, retention and optimal customer lifetime value
 
   - Compelling content, campaign development, leads generation, leads management
 
   - Integration, automation, effectiveness, efficiencies, analytics and performance
 
No matter what you need, we will work with you to get your marketing to drive the business you want right now and to lay the foundations for what you want for your future.

Marketing case studies

We regularly cover a range of topics which are helpful to SMB over a large selection of sectors and industries.

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Case Study 03
Manufacturing and Wholesaling
 
Dyanweld

 

Category exclusivity in Bunnings quadrupled business in 3-years

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Case Study 10
Service, Outsourcing/Offshoring
 
Origo BPO

 

Marketing strategy for leads generation to drive growth objectives

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Case Study 13
Built Environment & Construction
 
Fairview Architectural

 

Brand, marketing, communications, value, processes, leads, people

Meet our Marketing Specialists

Our Marketing Specialists are experts in their field and can provide your business with expertise to a build customer-centric business and sustainable growth.

Our Marketing Specialists 

The latest in Marketing

We regularly cover a range of topics which are helpful to SMB over a large selection of sectors and industries.

See how we could help you

Discover the difference we could make to your business. Drop us a line and one of our team will get back to you within 24 hours.