Andrew Sutherland

Andrew is a senior executive with 25+ years commercial experience across ANZ and the UK, gained mostly with Global CPG Organisations. Andrew has critical and deep experience in identifying, researching, developing and implementing strategic paths to growth, across all elements of the sales, category and marketing mix.

He also has a comprehensive knowledge of all levels of the P&L to EBITDA level, having consistently delivered sales and profit targets across a wide range of international Markets, Industries and Channels. Andrews empathetic interpersonal style allows for effective engagement of colleagues and stakeholders from varied cultures and backgrounds.

A collaborative leadership style improves organisational skill-sets, and creates wins through effective teamwork. He is excellent at aligning diverse teams to a shared vision of success, and then leading and transforming teams to quickly achieve results.

Industry Experience

• Food and Grocery

• Consumer Electronics

• Motor Industry

• Insurance

• Child Care

Key Skills

• Strategy Development and Execution

• Customer and Consumer Insight

• Shopper Marketing

• Competitive Analysis

• Cross-Functional Team Leadership

• Business Planning

• New Business Development

• P&L Management

Business Expertise

• Global CPG Manufacturers

• Global and Local CPG Retailers

• Global Consumer Electronics

• Franchising – Master and Local

• SME Owner

Andrew's experience with SMBs

I started my career in the CPG Industry in NZ. 50% of Grocery stores in NZ are an owner/operator franchise model. I learned at a very early stage, critical lessons regarding the passion and focus which is needed to successfully run a SMB in a very competitive environment.

That passion and focus to plan, work, and win in a SMB has stayed with me throughout my career. During my time with Global CPG companies, Consumer Electronics organisations, Insurance companies and even Child Care Franchising, I have found those early lessons about operating SMB’s to be relevant to any organisation. And they are still relevant in todays world.

Contact Andrew

Get in contact with Andrew to discuss how he can best help your business grow