Beate has 20+ years’ experience in predominantly SMEs, Start-ups, Not for Profits and as a Sole Trader. She has had previous business experience in European markets and was a country representative across Europe, Middle East and Africa. Beate is entrenched in the SME world through her affiliations, networks and work with SME clients where she has; provided a Marketing strategy and executional plan for a HR Tech business, produced a Go-To-Market and brand strategy for a FinTech company and managed the marketing team for an Arborist business, where she achieved 5 consecutive months of exceeding website sales and KPIs. She also works as a Director for two NFPs (Feral Arts and It’s Not Funny – a charity supporting Parkinson’s). Working as a part-time Marketing Director, a Digital Strategist, a Director for two Not for Profits and with past experience being a business owner herself (in the European market), Beate is a well-rounded expert when it comes to enabling businesses to achieve growth.