Gavin Altus

Gavin has 20 years of experience working for SMEs in the Technology, Education and Manufacturing industries. He has outstanding results in the SaaS Cloud Solutions environment in the APAC region and was a commissioned officer for the Royal Australian Air Force for 8 years. Currently, Gavin is consulting as a Sales Director for multiple SMEs (ranging from $1m to $50m a year in turnover), where he directs strategic sales and marketing and implementation teams, re-defining the sales functions and enabling rapid growth. He commercialised a SaaS product from zero to $1,000,000 annual contract revenue, unfunded, organic growth, within 3 years and laid out a strategic plan to achieve $5,000,000 in the next 3 years. Gavin also currently runs his own SaaS business, Sentrient (servicing businesses in the APAC region).

Industry Experience

• Information Technology and Services

• Educational Services

• Engineering

• Retail

• Membership Organisations

Key Skills

• Sales strategy

• Strategic marketing

• Sales leadership and management

• Marketing leadership and management

• Sales coaching, mentoring, and motivation

• Branding, positioning and community building

• Sales forecast, pipeline and activity management

• Multi-channel lead generation strategies

• Sales re-engineering and process optimisation

• Channel partnerships/alliance management

• Recruit, on-board and build high performing teams

• Incentive and rewards programs

Business Expertise

• Micro Business


• Large – ASX/Private

• Not for Profit

• Government

Gavin's experience with SMBs

Through running his own business and consulting to SMEs domestically and internationally, Gavin has a sound knowledge of current issues affecting eligible businesses. The first issue being; governance, risk and compliance across the whole of any business. Secondly, functional management – particularly for Marketing and Sales, where this includes a range of areas such as roles and responsibilities, reporting (including target management, pipeline management and forecasting), communications (including meeting structure/frequency), organisational structure and staff management (including 1:1’s, reviews and goal setting). Thirdly, Gavin sees leadership and management (in particular for Marketing and Sales), including engagement and transparency and having difficult conversations (performance management of both low performing and high performing individuals). Through dealing with SME clients, Gavin also notes that the #1 marketing and sales challenge is understanding what the business sells, who they’re selling it to and how they sell it to them.

Contact Gavin

Get in contact with Gavin to discuss how he can best help your business grow