Tony has 35 years’ experience in managing or facilitating the design and execution of business and functional strategies. He has experience across general management, sales management, digital and non-digital marketing, brand positioning selling and competitive strategy. Tony’s work is aimed at organic growth and scaling for organisations in a several industries including resources, manufacturing, wholesaling & distribution, transport & logistics, FMCG, technology and telecommunications; mainly throughout Australia but also in New Zealand, SE Asia and Sub-Sahara Africa. The common theme is that there is a desire to articulate a vision, achieve strategic objectives and to ensure that the organisation is (and is believed by customers to be) providing a competitive advantage. He works enthusiastically and tirelessly with Proprietors, CEO's, managers and concurrently with his work colleagues and resources to ensure the appropriate focus and effort.