SMB Owner Pain Point: Lack of expertise in key business areas

| 4 minute read
Cafe owner smiling at the camera at the cafe
You’re a doctor—or maybe an engineer. You know your field inside and out, but you have some catching up to do when it comes to running a business. 
Or perhaps you’ve taken over your family restaurant business. Though you’ve studied with the best chefs on the planet, you didn’t set foot in business school.
No worries. If you don’t have the same skill set and experience as your business-school graduate competitors, the team of business strategy experts at SSG can lend a hand.
Three of the biggest challenges that face people who know their field yet have little experience running a business, says ForbesCheryl Conner, are financial management, marketing, and sales.
Have an Efficient Financial Management Strategy
 
Many business owners believe that if they do exemplary work, customers—and cash—will flow through their doors. However, if they don’t take a strategic approach to financial management, they won’t be able to improve their cash flow, control their spending, or tighten up their reporting to drive their bottom line higher.
Implement an Effective Sales Strategy
No matter what your business, you need a strategy to increase sales. Even in service-oriented businesses like healthcare facilities and music lesson studios, you cannot survive—let alone thrive—unless you have patients, students, and customers coming through your doors.
Each business demands a unique sales strategy that meets its unique needs. Whether it’s getting better at pointing out the benefits your products and services provide, building relationships with your current customers, or finding new customers, you need a focused sales strategy.
Pump up Your Marketing Strategy
Even though you’ve pumped up your sales strategy by getting better at pointing out your products’ benefits, you won’t break through to the next level until you can broadcast those benefits to potential customers. This challenge can become a roadblock to business success unless you can overcome it.
You don’t need someone to only dish out advice on how to market your business. You need to have a partner who can jump in and kickstart your marketing campaigns. And, you need that partner to fit within your already overstretched budget.
You’ve just found one who can do exactly that: Strategic Specialists Group. Although we can’t help you deliver better health care or help you make a better breaky, we can help you broadcast your expertise in those areas to potential customers, point out the benefits of your products to them, and manage all the new money that will flow into your coffers.
We’re affordable, effective, and deliver results. Get in touch to arrange a chat with our team today.
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